Enhancement of Geoheritage and Development of Geotourism: Comparison and Inferences from Different Experiences of Communication through Art

Geoheritage is a geotourism resource that could lead to the sustainable development of society, and contribute information on geological geomorphological characteristics, education, public awareness geoconservation, landscape protection. Understanding this cultural wealth still limited, since available often specialized. Communication addressed emotional sphere can profoundly engage people, technical be transmitted more effectively. For several years, our research group dealt with geoheritage in central Italy. This work aimed investigate different communication methods, such as publications, announcements through social media, conferences, live performances, field excursions at involvement public. Furthermore, response was explored digital survey. These methodologies enabled broad reach, without any distinction based origin, background, or age. Narrating forms art creates personal relationship audience. The participation people demonstrates effectiveness method transmitting scientific themes, origin landforms, culture traditions site generated, problems pertaining its protection conservation.